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Everyone is selling; be it a product, a service, an idea - or even a point of view.
To be successful, you need to convince your target audience (your customers, prospects, colleagues or boss) that you are worth listening to.
That’s where a compelling ‘elevator pitch’ comes in.
‘Elevator Pitch’ or ‘Elevator Speech’ = what you’d say to your client if you had him / her as a captive audience for a couple of minutes; in the ‘elevator’ for example (or ‘lift’ as we’d say in UK)
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